15 Review Request Templates That Actually Work
The difference between a business that collects 2 reviews per month and one that collects 20 often comes down to one thing: they actually ask. And the businesses that ask effectively use templates — proven messaging that removes the guesswork and makes every request consistent.
Here are 15 review request templates organized by channel. Each one is tested, ready to customize, and designed to make the customer say "yes."
Before using any template, you will need your direct Google review link. Generate one for free with our Review Link Generator.
SMS Templates (5 Templates)
SMS is the highest-performing channel for review requests, with open rates above 98% and response times under 2 minutes. Keep texts short, friendly, and include your review link.
Template 1: The Simple Ask
Hi [Name], thanks for choosing [Business Name] today! If you have a moment, we'd really appreciate a quick Google review: [link]. It only takes 60 seconds. Thank you!
When to use: Your default, go-to template. Works for any business, any situation. Send 1-4 hours after service.
Template 2: The Personal Touch
Hey [Name], it's [Your Name] from [Business Name]. I wanted to personally thank you for your business. If you had a good experience, a Google review would mean the world to our small team: [link]. Thanks so much!
When to use: When you want a more personal connection. Works especially well for owner-operators and solo professionals.
Template 3: The Specific Compliment
Hi [Name]! We're so glad we could help with your [specific service]. If you're happy with the results, would you mind sharing your experience on Google? [link] Thank you!
When to use: When you completed a specific project or service. Mentioning the specific work reminds the customer of the positive outcome.
Template 4: The Social Proof Nudge
Hi [Name], thanks for visiting [Business Name]! We're working toward [X] Google reviews this month — would you help us get there? Takes about a minute: [link]. We appreciate it!
When to use: When you are working toward a milestone (50 reviews, 100 reviews, etc.). People like being part of a goal.
Template 5: The Gentle Follow-Up
Hi [Name], just a friendly reminder from [Business Name]. If you have a spare minute, we'd love to hear your feedback on Google: [link]. No pressure at all — we just appreciate your time!
When to use: 3-5 days after your initial request if the customer has not yet reviewed. Send only one follow-up.
Email Templates (5 Templates)
Email gives you more room for context and branding. Open rates are lower than SMS (20-25%), but email works well for B2B, professional services, and as a follow-up channel.
Template 6: The Professional Request
Subject: How was your experience with [Business Name]?
Dear [Name],
Thank you for choosing [Business Name] for your recent [service]. We truly value your business and hope everything met your expectations.
If you have a moment, we would be grateful for a Google review. Your feedback helps other customers find us and helps us continue to improve.
[Leave a Google Review] (linked button)
It takes less than 60 seconds, and it means more than you know.
Thank you, [Your Name] [Business Name]
When to use: Your default professional email template. Works for all industries.
Template 7: The Results-Focused Email
Subject: Glad we could help, [Name]
Hi [Name],
Now that your [project/service] is complete, I wanted to follow up and make sure everything is working as expected. We take pride in our work, and your satisfaction is our top priority.
If you are happy with the results, we would appreciate it if you could share your experience in a Google review. It helps other people in [City/Area] find a [business type] they can trust.
[Leave a Review] (linked button)
If anything is not quite right, please reply to this email and let me know directly. I will make it right.
Best regards, [Your Name]
When to use: After completing a project or service where there are tangible results (home services, professional services, etc.). The offer to "make it right" shows confidence and care.
Template 8: The Quick and Casual Email
Subject: Quick favor, [Name]?
Hey [Name],
Thanks again for coming to [Business Name]! Hope you enjoyed your [visit/meal/appointment].
Would you mind leaving us a quick Google review? It's the single best way to support a small business like ours.
[Review Link]
Takes about a minute. Thanks a ton!
[Your Name]
When to use: For casual, B2C businesses like restaurants, cafes, salons, and retail shops.
Template 9: The Data-Driven Email
Subject: Your feedback helps us improve
Hi [Name],
At [Business Name], we are committed to continuous improvement. One of the best ways we measure how we are doing is through customer feedback on Google.
If you could take 60 seconds to share your experience, it would genuinely help us understand what we are doing well and where we can do better.
[Share Your Feedback on Google] (linked button)
We read every single review and use the feedback to improve our service.
Thank you for your time, [Your Name] [Business Name]
When to use: For data-oriented or professional audiences. The "continuous improvement" framing appeals to analytical customers.
Template 10: The Thank You Email with Review Ask
Subject: Thank you, [Name] — and a small request
Hi [Name],
I wanted to personally thank you for trusting [Business Name] with your [service]. It was a pleasure working with you.
I have a small request: if your experience was positive, would you consider leaving a Google review? For a small business, every review makes a real difference in helping new customers find us.
[Leave a Review] (linked button)
Either way, we hope to see you again soon.
Warm regards, [Your Name]
When to use: When you want to lead with gratitude. Works well for businesses where the owner/provider has a personal relationship with the customer.
In-Person Scripts (3 Templates)
In-person asks have the highest conversion rate of any channel — when done right. The key is confidence and brevity.
Template 11: The Counter/Checkout Ask
"Thank you for coming in today! If you had a good experience, we would love a Google review. I can text you the link right now — it takes about a minute. Can I send it to you?"
When to use: At the point of sale, checkout, or reception desk. Having the link ready to text immediately increases follow-through dramatically.
Template 12: The Service Completion Ask
"Everything looks good! Before I head out — if you're happy with the work, I'd really appreciate a Google review. It's the best way to support our business. I'll send you a quick link by text. Would that be alright?"
When to use: For home service businesses — plumbers, electricians, HVAC techs, cleaners — at the moment the job is done and the customer is satisfied.
Template 13: The Relationship Ask
"I really appreciate your continued trust in our practice. If you have a chance, a Google review would mean a lot to us. We'll send you an easy link after your visit today — it's just a quick click."
When to use: For dental practices, medical offices, and other relationship-based businesses where the customer has been a repeat client.
Follow-Up Templates (2 Templates)
Template 14: The SMS Follow-Up
Hi [Name], we sent a note a few days ago and just wanted to follow up. If you have a minute, we'd love your Google review: [link]. Totally understand if you're busy — we appreciate your business either way!
When to use: 3-5 days after the initial SMS request. Only follow up once.
Template 15: The Email Follow-Up
Subject: Just a quick reminder, [Name]
Hi [Name],
I hope this finds you well. I wanted to gently follow up on our review request from earlier this week.
If you have a spare minute, a Google review would truly help us out:
[Leave a Review] (linked button)
No worries at all if you cannot — we just wanted to make sure the link didn't get lost in your inbox.
Thanks again for choosing [Business Name].
[Your Name]
When to use: 5-7 days after the initial email request. Only follow up once.
Tips for Using These Templates
Customize the brackets. Replace every [bracketed item] with your actual business name, customer name, and service details. Generic messages get ignored.
Generate your review link first. Every template assumes you have a direct Google review link. Get yours from our Review Link Generator.
Match the channel to the relationship. Use SMS for casual B2C interactions, email for B2B and professional services, and in-person asks whenever possible.
Track what works. Pay attention to which templates generate the most reviews and double down on those. If you use Reviewpull, tracking is built into the platform.
Never send more than one follow-up. Two total touches (initial request plus one follow-up) is the maximum. More than that and you risk annoying the customer.
The best template is the one you actually use consistently. Pick one SMS and one email template that fits your business, customize them, and make them part of your daily workflow. Consistency beats perfection every time.